Retail Partner Program

Weatherwood is a differentiated wood finishing system designed to stand apart from traditional pigment-based stains. Because our reactive stains age wood rather than simply color it, knowledgeable retail partners are essential to successful sell-through.

We believe independent paint and specialty retailers are the ideal fit for Weatherwood due to their emphasis on product education and customer guidance.

Why Retailers Choose Weatherwood

  • Truly Differentiated Product Line – Reactive aging technology not commonly found in big-box stores.
  • Strong Margins & Repeat Sales – System-based finishing encourages follow-up purchases (maintenance oils and topcoats).
  • Low Commitment Structure – No annual minimum purchase requirements.
  • Case-Pack Ordering – Simple and predictable inventory planning.
  • Sales Support – Training and educational resources available to support staff confidence.

Partnership Philosophy

We seek long-term, mutually beneficial relationships built on education and market fit. In select markets, we prioritize strategic placement to support successful sell-through and protect our partners’ investment.

To ensure alignment, we review current product lines and customer base before approving new retail partnerships.

If you are interested in becoming a Weatherwood retail partner, please complete the inquiry form below.

Weatherwood Product Offering

To ensure alignment, we review current product lines and customer base before approving new retail partnerships.

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Weatherwood offers a complete, system-based wood finishing line designed for differentiation, repeat sales, and customer education.

Reactive Wood Stains

13 water-based, tannin-reactive stains that age wood through controlled oxidation.

Available in Quart, Gallon, and 5-Gallon sizes.

Zero-VOC Oil Wood Stains

4 oil-based formulations delivering rich tonal depth with low-emission performance.

Available in ½ Pint and Quart sizes.

Maintenance Oil Topcoats

Designed to refine and preserve finished surfaces:

• White Maintenance Oil (lightening tone)

• Clear Maintenance Oil (deepening/enriching tone)

Available in ½ Pint and Quart sizes.

Protective Topcoats

Architectural-grade finishes designed for durability and long-term color integrity:

• Varnish – Satin & Dead Flat (Quart, Gallon, 5-Gallon)

• Polyurethane – Satin & Dead Flat (Quart, Gallon, 5-Gallon)

• Exterior Waterproofer (Quart, Gallon, 5-Gallon)

Apply to Become a Weatherwood Retail Partner

Submit the questionnaire below to receive our merchant packet, including wholesale pricing, partnership terms, and credit application materials.

We review applications and respond within three business days.